Boon Atelier

Boon Atelier is a bakery cafe operated by the fashion brand HACIE. It features the unique concept of bakery items crafted with the precision of a fabric artisan and is run alongside the HACIE showroom.To enhance accessibility, we conducted visual consulting for the menu display as they introduced fusion bakery items that are hard to find elsewhere. Considering the nature of bakery items where the inner ingredients are not always visible, the products were displayed in cross-section. The menu display, designed in the form of hang tags, also reinforces the connection to the parent brand, HACIE.